Branding Programs
Brand Somalia is a promise delivered
Branding of the indispensable truth of country, its Aspects, Attributes and Values that makes clear what country is and is not
Every country undertakes brand in order to
• Completely change the misconceptions and negative conventional image about a country
• Gain influence in international affairs
• Improve self-esteem of its citizens
• Win against regional and global business competitors
• Protect its own market and products
• Entice tourists
• Stimulate inward investment and improve export
MASTER PLAN FOR BRANDING SOMALIA
1. MERIT PROPOSITIONS FOR SOMALIA’S GOODS AND SERVICES
The brand Somalia Board in conjunction with stakeholders will develop a mark (Made in Somalia) which will distinguish our goods and services both locally and internationally
2. FEDERAL BRANDING PROGRAM
Federal government creates a competitive identity to attract tourism and investment. This will speed up the level of growth of federal and national brands.
3. WAXAN AHAY SOOMAALI PROGRAM
We develop this program to motivate the citizens to be proactive in nation building since branding a nation is the responsibility of every citizen
DIASPORA ENGAEMENT PROGRAM
The aim of this program is increase the role of the Somalis in the diaspora in three critical aspects
Diasporas as investors
For country marketing as ambassadors
For knowledge and skills transfer
Our Heritage
